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Case Study Category: Website Development

  • 2 Develop Urban

    2 Develop Urban

    2 Develop Urban

    • Brand Strategy
    • Visual Identity
    • Website Development
    Client

    2 Develop Urban

    Category

    Civil Engineering

    2 Develop Urban engaged Rehaula to reposition the firm and add more expression as a South-East Queensland civil engineering company. Through brand strategy, visual identity, website development and ongoing Virtual CMO support, Rehaula helped position the business around advancing people, projects and communities forward.

    The Challenge

    2 Develop Urban had built strong market respect through technical expertise, trusted leadership and a streamlined approach to civil engineering, but the brand did not yet fully communicate the deeper purpose driving the business. Their capability was known, but their point of difference, regional commitment and people-first approach needed to be brought forward in a more meaningful and commercially relevant way.

    The challenge was to shift the brand narrative from process to progress, moving beyond engineering delivery alone and positioning 2 Develop Urban as a consultancy committed to helping people, projects and communities advance across South-East Queensland.

    The key challenges were:

    • Articulating the firm’s deeper purpose beyond technical delivery
    • Strengthening its position as a community-led civil engineering consultancy
    • Communicating its South-East Queensland focus in a meaningful way
    • Preserving existing brand equity while creating a more confident identity system
    • Building a digital presence that better reflected the quality, momentum and personality of the business

    Services Delivered

    Brand Strategy

    We developed a brand strategy that repositioned 2 Develop Urban around its role in advancing people and their projects forward. Rather than framing the business purely around civil engineering services, the strategy brought forward the firm’s commitment to people, community and regional progress, giving the brand a stronger emotional and commercial foundation.

    Visual Identity

    With meaningful equity already held in the existing logomark, we evolved the identity rather than replacing it entirely. This allowed 2 Develop Urban to retain recognition while strengthening the overall brand system to better reflect momentum, quality and regional connection.

    Visual Identity

    We built a new website to bring the brand strategy and identity to life in a more complete digital experience. The website was developed to better communicate who 2 Develop Urban is, what they do and why their approach matters, giving clients, partners and future team members a stronger understanding of the business from the first interaction.

    Results

    A stronger market position

    2 Develop Urban now has a brand position that reflects the full value of the business, moving beyond technical capability alone and presenting the consultancy as a people-focused civil engineering partner committed to advancing projects and communities forward.

    A brand system with existing equity and stronger impact

    By evolving the identity rather than replacing it, the brand retains recognition while gaining a more polished and distinctive system that better reflects the business’s quality, energy and regional focus.

    A website built around purpose and progress

    The new website gives 2 Develop Urban a stronger digital presence, helping communicate its services, values and difference in a way that supports client confidence, recruitment and ongoing business development.

    A platform for ongoing marketing growth

    With brand strategy, visual identity, website and activation planning in place, 2 Develop Urban now has a consistent foundation for ongoing marketing, content, social media, campaigns and communications.

    Client Testimonials

    What our clients have to say.

    Behind every brand, website and marketing activity is a business that trusted us to get it right.

    “Working with Rehaula has been a transformative experience for 2 Develop Urban. As a civil engineering consultancy committed to advancing people and their projects forward, we needed a brand partner who could understand our purpose and be a true extension of our team. Rehaula does just that.”

    Andrew. G
    Managing Director

  • Logmans

    Logmans

    Logmans

    • Brand Naming
    • Brand Strategy
    • Visual Identity
    • Website Development
    Client

    Logmans

    Category

    Forestry & Timber Products

    Logmans supplies premium ironbark and quality hardwood to families, campers and local businesses across Brisbane’s northside and beyond. 

    Rehaula delivered a new visual identity and website to evolve the brand in line with its growth and reputation.

    The result is a clearer, more confident brand that reinforces trust, quality and reliability whilst maintaining a sense of personality – giving Logmans the presence to own its region as the number one choice for premium timber supply. 

    The Challenge

    Logmans has built a strong reputation for quality timber and reliable service across Brisbane’s northside, but its brand did not fully reflect that standing or support its continued growth.

    In a competitive local market where familiarity and trust drive purchasing decisions, the business needed a clearer, more confident presence to reinforce its position and stand out as the go‑to supplier.

    To move forward, Logmans needed to evolve its brand in a way that matched its reputation and strengthened its leadership in the region.

    The key challenges were:

    • Competing in a local market where trust and familiarity heavily influence buying decisions 
    • Aligning brand perception with the quality and reliability the business is known for 
    • Establishing a stronger presence as the preferred supplier for families, campers and local businesses.

    Services Delivered

    Visual Identity

    We evolved Logmans’ visual identity to better reflect the quality and reliability the business is known for. The system was designed to be engaging and easy to recognise, strengthening presence and reinforcing trust and approachability. As part of this, we refined the existing logomark and character to create a more consistent and cohesive finish, lifting the overall brand and improving recognition in market.

    Website (Shopify)

    We designed and developed a streamlined Shopify website to make it easier for customers to understand the offering and place orders. The site simplifies the buying process, improves product clarity and supports Logmans’ position as a dependable, go‑to supplier in the region.

    Results

    Stronger local market presence

    Logmans now sits as an industry leader with greater confidence and visibility, reinforcing its position as a trusted, go‑to supplier across Brisbane’s northside.

    Improved recognition and consistency

    The refined identity strengthens how the brand shows up in market, creating a more consistent and recognisable presence across all touchpoints.

    Simplified path to purchase

    The new website makes it easier for customers to find, understand and order products – supporting faster, more confident buying decisions.

    Positioned for regional leadership

    With a clearer, more aligned brand in place, Logmans is better equipped to build trust, win preference and lead in its local market.

    Client Testimonials

    What our clients have to say.

    Behind every brand, website and marketing activity is a business that trusted us to get it right.

    Rehaula knew exactly where we wanted to go with our brand, we’re all about our local community, and care about quality firewood. As a company commited to ensuring people to have a good time, we absolutely love our tagline, name and logo and soon to launch website. Thank you Rehaula!

    Ethan. S
    Logmans

  • Territory Water Solutions

    Territory Water Solutions

    Territory Water Solutions

    • Brand Marketing
    • Brand Rollout
    • Website Design
    • Website Development
    Client

    Territory Water Solutions

    Category

    Civil Plumbing

    Territory Water Solutions delivers civil plumbing and water infrastructure projects across the Northern Territory, supporting government, industry and communities with essential services.

    Rehaula was engaged to roll out the new identity for Territory Water Solutions across all materials and channels. The result is a consistent, aligned brand now fully embedded across the business and ready to support growth. 

    The Challenge

    Barkly Plumbing Services sought to rebrand in market as Territory Water Solutions, to better demonstrate the breadth and scope in which their capabilities cover across the Northern Territory.

    However, despite seeking services from two other providers the new brand had not been able to be effectively rolled out, leaving it inconsistently applied and not fully embedded across the business.

    To realise the value of the rebrand, Territory Water Solutions needed a structured rollout that could bring clarity, consistency and alignment across all materials and channels. That’s where they sought the support of Rehaula.

    The key challenges were:

    • Rolling out a new brand across print, digital and operational materials in a consistent way 
    • Closing the gap between a defined identity and its real‑world application 
    • Ensuring internal adoption and alignment across teams and touchpoints 

    Services Delivered

    Brand rollout and systemisation

    We translated the new brand into a practical, usable system that could be applied consistently across the business. This ensured the identity moved beyond concept and into a clear, repeatable way of working.

    Application across materials

    We rolled out the brand across all key print and digital materials, aligning everything from operational documents to external communications. This created a cohesive, consistent presence across the business.

    Internal alignment and adoption

    We ensured the brand was easy to implement day‑to‑day, supporting teams with the tools and structure needed to use it correctly. This embedded the identity internally and made it sustainable over time.

    Website implementation

    We delivered a new website that brought the brand to life online, providing a clear and consistent digital expression aligned with the business’s scale and role in the sector. 

    Results

    Consistency across the business

    The brand is now applied consistently across all materials, creating a unified and recognisable presence across the entire business.

    Embedded internal adoption

    With clear systems and tools in place, teams can confidently apply the brand day to day, ensuring it is used correctly and maintained over time.

    Clear and credible external presence

    Territory Water Solutions now presents with greater clarity and professionalism, strengthening its position with clients, partners and stakeholders.

    A rollout their team and the community loves

    The brand has moved beyond idea and into full implementation, garnering front page news and positive engagement from the community.

    Client Testimonials

    What our clients have to say.

    Behind every brand, website and marketing activity is a business that trusted us to get it right.

    “Rehaula came on to work with us after we had started our rebrand 2 years prior. They took what we had and turned it into a beautiful website, story, social media posts and strategy, templates – all while taking carriage of the mental load that comes with a rebrand. Amber and her team are efficient, diligent and details orientated. I cant recommend their services enough for any marketing needs!”

    Sarah Curran
    Territory Water Solutions